![]() Then search & enter the KPIs that you want to track. To view your data, go to Business Manager then click on Ads Reporting.Ĭlick on “Create Report” then “Columns” and finally “Customize Columns…” Now let’s move to the fun part: let’s see all your data in action. Learn to Track Purchase Conversion Value & Cost Per Purchase If you’re using AdRoll, this is how it would look like: You can see all the plugins that might cause duplicate tracking here: Īt times, you’ll need to check the pixel name itself and check content_id. ![]() This, for example, is associated with the Vantage Plugin. Next, click the pixel viewer and check if there’s a familiar 3rd party tool name in it (you would know since you’ve installed it.įor example, this is how it would look like: To identify conflicts in your Bigcommerce store, visit any product page in your website. Are there multiple pixel IDs? Check your 3rd party plugins Once you purchase an item, you should see the “Purchase” pixel fire on the thank you page. Next, go to your cart and attempt to purchase an item off your site. It still means that it’s working – you just need to have some quick eyes and catch the pixel fire before it redirects to the cart page. ![]() Once you get a grip on these, you’ll be able to create a report in Facebook Ads Manager that looks like this:ĭisclaimer: if your store immediately redirects to the cart page, it will only show up for a short while since you’re redirecting yourself to a new page. Where to Find and How to Use the Facebook Analytics Tool so you can see shop-level revenue.Learn to Track Purchase Conversion Value, Cost per Purchase, and Return on Ad Spend.How to fix the situation where you have multiple pixel IDs firing at the same time.Using the Facebook Pixel Helper Tool to Find Pixel Errors.Install your pixel tracking in a way that allows you to see if your visits become sales.Here’s what you’ll learn once you’re done: If you use Shopify instead of BigCommerce, go to this post instead: link to the shopify facebook pixel audit.Īuthor’s Note: If you’re looking to troubleshoot a particular error message, this “Common Errors Guide” might help: Four Common Facebook Pixel Error Messages This is a comprehensive facebook pixel audit for BigCommerce stores that cover how to install the Facebook pixel and how to diagnose and fix common Facebook pixel issues.
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